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Lead Generation

With extensive lead generation experience, Action Lead Solutions has cultivated a deep expertise in generating high-quality, compliant leads for our education clients. We use our industry knowledge and online marketing best practices to reach the ideal student for colleges and universities. In addition, our proprietary LeadJet™ technology seamlessly integrates with all third-party lead scoring platforms and also incorporates industry-leading fraud detection services.

We work directly with the top for-profit universities in the Unites States and compliance is extremely importance to us. As an early-adopter of all new compliance regulations, we set the benchmark that others follow. In fact, our legal team’s primary focus is internet-based marketing compliance and we work diligently with all of our clients to share what we have learned. Our own staff brings a wealth of knowledge in this area, having worked for some of the largest universities in the nation with backgrounds specifically in regulatory affairs and compliance. Additionally, we work with an industry leader in compliance detection to further assist us in our pursuit of compliance excellence. Through real time analysis of every lead submitted to our clients, we know that every lead can be called upon with the highest level of confidence. Our dedication to driving quality leads while maintaining compliance with all laws and regulations has allowed us to stand out and grow so we can continue our mission of providing the highest quality leads to our clients as the industry evolves.

It is not enough to be listed in the search engines; you need to rank at the top which is where you will find us. Our team of experts has enabled us to get to the top search positions on Google, Yahoo, and Bing. Our success is due to our superior SEO process which enables us to keep our finger of the pulse of the ever changing SEO landscape. For each new vertical that we enter, we conduct a robust keyword analysis to determine which keywords will drive the best performance and use that data to inform all our SEO efforts. Our expert writers consistently update our sites with relevant useful content, allowing us to capture the target audience that is likely to convert. Our organic portfolio provides exceptional quality to our clients.

Our in-house team is Google Certified and has expertise in bid management and optimization. We use the same keyword analysis that allows us to succeed in Search Engine Optimization for Search Engine Marketing. This strategy provides us with the greatest chance to convert target audience members as our share of voice on the search engine results page (SERP) increases along with our credibility. We have worked hard to learn all of the ins and outs that make SEM campaigns successful. This includes: proper campaign and ad group structure, rigorous copy testing, and continual improvement of our landing pages to boost quality scores. (In fact, we work with industry leading landing page optimization company Optimizely.) Lastly, we are regularly asked to participate in Google Beta tests which give us a first-to-market advantage and the opportunity to learn and maximize their newest products and services.

The emergence of social media provides a whole new level of engagement with your target audience. We utilize the social networks as an extension of all our media buys. In addition to increased engagement, using our robust customer data in conjunction with the targeting capabilities and high-reach social networks like Facebook, ensures that we deliver the most qualified students to our clients.

In order to succeed in the email-marketing channel, one must go directly to the source. We have spent years developing and fostering direct relationships with the top email providers in the industry. We also have our own internal list that we leverage to deliver high-quality leads. Having these direct relationships ensure that all of the mail is CAN-SPAM compliant and that we are eliminating the waste of working with a middle man. By working both directly with top quality email partners and using our in-house list, we are guaranteed to deliver the highest quality leads to our clients.

Mobile is currently one of the fastest growing channels with over 40% of time spent on the internet accessed through mobile devices. In addition, there are approximately 90 million Americans in the mobile audience. By incorporating mobile in our marketing mix, we are able to tap into a channel that can reach users anywhere at anytime. Our expertise is getting those mobile users to convert for our schools. Another advantage of incorporating mobile is that many users have not yet been exposed to the same online marketing efforts as PC users, yielding higher quality leads for our clients.

Not all call center leads are created equally. We know the importance of ensuring that any call center campaign works with leads with the highest propensity for enrollment. As such, we built a custom pre-qualifying service that scores leads before driving leads to our clients’ call centers. This ensures that our clients are getting the best leads before their representatives get on the phone.

We have partnerships with many of the industry-leading and trusted, lead intelligence companies such as eBureau and Neustar. These services provide instant intelligence to help us make better, more informed decisions about lead quality at the time the lead is collected. This enables us to match the right lead with the right school. We know with 100% confidence that we are delivering the highest quality leads to our clients.

  • Lead Validation: Market-proven, real-time consumer insights engine verifies that every name-to-identifier combination of the most critical components (name, phone, address, email address, IP address) we collect is accurate and current

  • Lead Verification: Real time marketing verification of all components of prospect-submitted contact information filters out sub-standard leads and prevents fraud in order to maximize conversion rates

Action Lead Solutions has a zero tolerance policy when it comes to fraud. In addition to our own advanced fraud detection capabilities we have partnered with a leading Fraud Detection service, to further ensure that the leads we generate are valid and legitimate consumers who are interested in going back to school. Clients trust us to take fraud seriously and that is exactly what we do.